QUICK TIPS: PACKAGE YOUR SHOW

July 25, 2014

Whether you're a traditional host or a 'docu-series' personality, the non-scripted TV genre has changed dramatically in the past 10 years.  Now more than ever, your ability to develop, produce and package your own show has never been easier.  But you're going to have to stand out of the crowd.  Here are my quick tips to get you started...

 

1) DEFINE YOUR POV IN 123 - Not only do you need the talent to back up your idea but you need a killer personality and point of view.  According to Nielson reports, the average American spends more than 30 hours per week watching live and recorded programs.  Why would an audience chose your show over anything else on TV? 

 

2) CHOSE A FORMULA - What kind of information are you dishing?  Pure personality is entertaining but are you using your expertise for DYI project or do you have insider information that you are willing to share?  Define the intent of your project and move from there.

 

3) MAKE YOUR ONE PAGE POP - Who is involved, how does it happen and why should I (or anyone) care?  Create a one page sinopsis that vividly explains your vision and proposal.  Following trends may get you a few bites but don't be afraid to think outside the box.

 

4) COVER YOUR BASIS - If you believe in your idea enough to move forward with it, take the necessary steps to protect your creative content.  Copyright you concepts and / or at least register them with the Writers Guild of America. 

 

5) MASTER YOUR MEDIA - From photos, video, social media, and a website, start increasing your all around visibility!  You don't have to wait to be seen in this day and age, you can create the brand and package it almost over night.  So what are you waiting for?

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July 25, 2014

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